Yuyo yerba mate in Deutschland

As you may know, Berlin has a real affinity with yerba mate, and anyone who has spent time there will have noticed the ubiquity of mate-based fizzy drink Club Mate in shops and bars, plus it is home to a mate café run by our friends Meta Mate. Recently, we've been working to capitalise on this and raise Yuyo's profile in Deutschland, by building connections with German retailers and customers. Yuyo's infusion range is now available on the shelves in Veganz stores in Berlin and beyond, some Co-op stores in Switzerland, and online via Foodist.de and Veganz.


Last month we were lucky enough to work with a Bristol UWE (University of the West of England) scheme to partner talented international students with businesses to work on export markets. 

"Working with international interns is perfect for us - Yuyo was founded through a global outlook and a love of travelling and other cultures, so it makes perfect sense for us to look outward and benefit from the skills of talented students from the EU and beyond in the UK." Rosie, Yuyo's Co-Founder

Sara Watson is a UWE business student, born and raised in Germany to US and UK parents. She joined us for an internship and during her time worked on press releases, marketing materials and pitches in German. She even turned her hand to translating and recording a voiceover for our animated video:

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Here's her bilingual take on the placement:

"Ever heard of the South American super herb, yerba mate? The UWE Go Global internship with Yuyo Drinks has not only widened my knowledge of this amazing beverage but also allowed me to apply theoretical knowledge from university studies while providing insight into the world of international marketing and export processes.

Being able to connect multilingually, with a variety of different contacts such as established organisations, social media influencers and editors of media publications increased my motivation to continue to spread the word of Yuyo products and set up future business opportunities in the German speaking markets of Europe. The internship was characterized by a variety of tasks from negotiating sales to composing press releases and even translating and voice recording Yuyo marketing videos in German."

Und auf Deutsch...

"Schon mal von dem südamerikanischem Superkraut Mate gehört? Das UWE Go Global Praktikum bei Yuyo Drinks hat nicht nur mein Wissen über dieses einzigartige Getränk erweitert sondern auch meine theoretischen Marketing Kenntnisse durch Praxis Erfahrung in Internationalem Marketing und Export Prozessen weiterentwickelt.

Die Möglichkeit mehrsprachig mit einer Vielzahl von Businesspartnern wie etablierten Unternehmen, Social Media Persönlichkeiten und Redakteuren von Medienpublikationen Kontakt aufzunehmen, motivierte um Informationen über Yuyo Drinks als Mate Unternehmen im deutschsprachigem Markt Europas zu verbreiten. Das Praktikum war von einer Aufgabenvielfalt von Einkaufsverhandlungen, dem Verfassen von Pressemitteilungen und sogar der Übersetzung und Sprachaufzeichnung für Yuyo Marketing Videos geprägt. 

Anbei ein kleiner Vorgeschmack:

Erfahre mehr über Yuyos diverses Mate Sortiment und nehme eine Auszeit vom Alltag #escapetheordinary!"